The teams at Lab’Bel and the Jeu de Paume Bookshop are pleased to invite you to the launch of the book Boxed Laughter, 12 Years of The Laughing Cow Collector’s Edition Boxes.

Released every autumn since 2014—on supermarket shelves, at contemporary art fairs, or online—The Laughing Cow® Collector’s Edition Boxes form a collection of conceptual artworks created by major artists of our time. They challenge the very notion of what constitutes a work of art, exploring all its dimensions: use, circulation, value, and preservation. Since 2014, twelve artists have taken on the task of confronting their artistic practice with the century-old brand.

A book-object coordinated by Laurent Fièvet, director of Lab’Bel, the artistic laboratory of the Bel Group, Boxed Laughter features around one hundred illustrations and is sealed with a pull-tab echoing the iconic round boxes. It revisits all these collaborations and, through texts written by various contributors (edition curators, museum conservators, economists, art historians, collectors), offers a deeper understanding of the stakes of a project now widely celebrated by collectors.

With works by — Thomas Bayrle — Mel Bochner — Daniel Buren — Wim Delvoye — Hans-Peter Feldmann — Cildo Meireles — Jonathan Monk — Henrik Olesen — Karin Sander — Rosemarie Trockel — Franz Erhard Walther — Martha Wilson.