The eleventh edition of The Laughing Cow® Collector’s Box by Cildo Meireles was unveiled in October 2024 as part of Paris Internationale, held from October 16 to 20th.

Installed on the top floor of the former Bergère telephone exchange, the space dedicated to Lab’Bel was designed as a nod to the Mona Lisa exhibition room at the Louvre Museum, complete with its security protocol and impassive, black-clad guards. The idea was to convey the iconic and almost sacred nature of The Laughing Cow®, by placing it at the center of a museum-like display inspired by the codes of a major cultural institution.