The Hans-Peter Feldmann Collector’s Edition Box is the first creation in a se- ries of collaborations that the Bel Group and their artistic laboratory, Lab’Bel, have put in place with international contemporary artists, in preparation for the 100th anniversary of The Laughing Cow® cheese in the spring of 2021.
Through its nature and means of distribution, this proposal constitutes a rather unique event in the history of the brand.
With his particular humor, Hans-Peter Feldmann attempts to make an incursion into our daily lives, sharing contemporary art, and making it accessible to a much wider public.
It is up to each person whether to eat it or to leave it intact.
The collector’s edition boxes will be distributed in French supermarkets from 17 November until late-December 2014 at the average price of The Laughing Cow® box.
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