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Franz Erhard Walther
For his Collector’s Edition Box, Franz Erhard Walther is using a font and typography that he invented in 1958 and remain visually striking by the absence of diagonal lines in them. Moreover, the typography makes some letters identical: the viewer-turned-reader is the one who must make choices and call upon his or her memory to decipher the words featured on the box. Beyond this typographical play on letters, Walther is also repurposing for his Collector’s Edition Box the silhouette of The Laughing Cow® to create a “surface for projecting” the mental images born out of the mind of the creative reader-viewer-consumer.
Franz Erhard Walther’s Collector’s Edition Box will be premiered in Paris, October 15–19, at the 9, rue du Marché Saint Honoré, and made available for purchase while stocks last. After this inaugural event, customers can find it at La Maison de La Vache qui rit in Lons-le-Saunier or online, at www.boutique.lavachequirit.com
The 2022 Collector’s Edition Box is curated by Erik Verhagen.