Même pas Vieille !
La vache qui rit cheese celebrated its 90th birthday on 16 April last and in honour of the occasion, La Maison de La vache qui rit invited the public to discover the future of this famous cheese via an exhibition entitled Même pas vieille [Not even old] organized in collaboration with Lab’Bel, the artistic laboratory of the Bel food group.
How will we eat La vache qui rit cheese in the years to come? What will the famous red cow look like in the future? These and many more questions were answered by art students from some of the biggest art and design colleges in France and Switzerland: L’Ecole de Condé (Paris), L’Ecole de Communication Visuelle (Paris and Bordeaux), L’Ecole Supérieure d’Art (Quimper), La Haute Ecole d’Art et de Design (Geneva).